“All organisational leadership is a process of identity management. What type of organisation do we want to be? Who are we and what do we want to be doing in the world? If you ask those kind of questions then lots of positive outcomes flow from it. If you’re not willing to interrogate what you do or indeed if you want to cover up the things which may not be to everybody’s taste and maybe actually problematic in ways we suggested, then you’re starting from a very bad place and things are only going to get worse.”